Serif Flared Yazo 3 is a light, wide, low contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, branding, packaging, literary, refined, calm, classical, readability, warmth, classic tone, editorial voice, quiet elegance, flared, bracketed, open apertures, round bowls, calligraphic.
A low-contrast serif with gently flared terminals and softly bracketed serifs that give strokes a tapered, drawn quality. Proportions are broad with generous counters and smooth, near-monoline curves in round letters, while verticals remain steady and upright. The lowercase shows a double-storey “a” and “g” with open forms and a readable, moderate x-height; joins and terminals feel slightly sheared, contributing to a subtle calligraphic rhythm. Numerals are open and even, with round forms and modest terminals that maintain the same quiet, flared finish.
Well-suited to editorial typography where a refined serif is needed without heavy contrast, including magazines, long-form reading, and pull quotes. The wide proportions and open counters also make it a good candidate for branding, packaging, and cultural or institutional materials that benefit from a calm, classic tone.
The overall tone is composed and literary, leaning classic without feeling overly formal. The flared endings add a humane, slightly handwritten warmth, while the wide set and open counters keep the voice relaxed and approachable.
The design appears intended to blend traditional serif structure with a subtly calligraphic, flared finish, prioritizing readability and an elegant, unforced presence. Its wide stance and gentle terminals suggest a focus on comfortable text color and a contemporary take on classic book typography.
Curves are emphasized over sharp corners, and the design maintains consistent stroke endings across capitals, lowercase, and figures, which helps long passages feel cohesive. The shapes favor clarity through open apertures and spacious interior forms, giving the text a light, breathable color on the page.