Sans Normal Diruj 2 is a light, wide, low contrast, reverse italic, normal x-height font.
Keywords: branding, ui text, editorial, packaging, signage, clean, modern, friendly, airy, casual, approachability, clarity, contemporary tone, subtle motion, rounded, open apertures, humanist, soft curves, generous spacing.
A lightly built sans with rounded, continuous curves and subtly angled (reverse-leaning) construction. Strokes remain even and calm, with smooth joins and softened terminals that avoid sharp cutoffs. Proportions feel horizontally expansive, with open counters and generous interior space that keeps letters legible at larger sizes. The overall rhythm is relaxed and slightly informal, balancing geometric roundness with mild humanist modulation in curves and diagonals.
It works well for contemporary branding, interface labels, and editorial subheads where a clean sans with a bit of character is desired. The open shapes and light color can also suit packaging and wayfinding at moderate-to-large sizes, especially when an approachable, modern tone is needed.
The font reads as modern and approachable, with an airy, uncluttered presence. Its gentle curves and slight reverse slant add a distinctive, friendly personality without becoming decorative. Overall it suggests clarity, ease, and a contemporary tone suited to approachable brand communication.
The design appears intended to provide a clear, contemporary sans with softened geometry and a subtle reverse-italic energy. It prioritizes an open, readable texture and a friendly voice while remaining neutral enough for broad day-to-day design use.
Numerals and lowercase share the same soft, open construction, keeping the texture consistent in mixed text. The reverse-leaning stance is noticeable in running copy and gives the line a mild sense of motion while staying readable.