Sans Normal Ammiy 2 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Conigen' and 'Horas' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, neutral, impact, clarity, contemporary, approachability, geometric, rounded, open, solid, crisp.
A sturdy sans with broad proportions and a large x-height, built from smooth, near-geometric curves and straight-sided verticals. Strokes are uniform and heavy, with clean, squared terminals that keep the texture dense and even in text. Counters are generally open and round (notably in C, O, e), while joins and diagonals (K, V, W, X) stay crisp and stable. The lowercase shows simple, contemporary forms with a two-storey “a” and single-storey “g”, maintaining clear shapes at display sizes.
Well-suited for headlines, branding, and signage where a strong, clear voice is needed. The broad, even shapes and open counters make it effective for posters and packaging, and it can also work for short UI labels or calls-to-action when an assertive presence is desired.
The overall tone is modern and self-assured, pairing a practical, no-nonsense structure with approachable roundness. It reads as friendly and contemporary rather than formal, with enough mass to feel emphatic and attention-getting.
The design intent appears to be a contemporary, high-impact sans optimized for clarity and prominence. Its rounded geometry and consistent stroke weight aim to deliver a clean, modern look that remains approachable while holding strong visual weight.
Spacing appears generous enough to prevent clogging at larger sizes, helping the heavy weight stay legible in short text lines. Numerals are robust and clear, matching the letterforms’ rounded geometry and straightforward construction.