Sans Normal Ambas 16 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Shape' by Brink and 'Neue Campton' by René Bieder (names referenced only for comparison).
Keywords: ui design, wayfinding, editorial, branding, presentations, modern, neutral, clean, friendly, functional, legibility, versatility, clarity, neutrality, contemporary look, geometric, open apertures, large counters, even rhythm, blunt terminals.
A clean sans with largely geometric construction and smooth, round bowls balanced by straight-sided stems. Strokes are even and monolinear, with mostly blunt terminals and minimal modulation. The letterforms show generous counters and open apertures, producing clear interior space and steady texture in text. Uppercase proportions feel spacious and straightforward, while lowercase shapes remain simple and utilitarian with compact joins and consistent curves.
This font suits interfaces, product labels, dashboards, and other clarity-first contexts where consistent rhythm and simple shapes help scanning. It also works well for editorial subheads, signage, and contemporary brand systems that need a neutral, versatile sans for both headlines and supporting text.
The overall tone is modern and matter-of-fact, with a mild friendliness coming from its round forms and open spacing. It feels pragmatic and contemporary rather than expressive, projecting clarity and approachability in both display sizes and longer lines.
The design appears intended as a general-purpose, modern sans that prioritizes straightforward geometry, legibility, and a calm visual voice. Its restrained detailing and consistent stroke behavior suggest it was drawn to be dependable across a broad range of everyday typography tasks.
The sample text shows stable spacing and a uniform typographic color, with rounded characters (like O/C/G) carrying much of the visual identity. Figures appear straightforward and legible, matching the same geometric, monolinear logic as the letters.