Sans Normal Olnij 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'EquipCondensed' by Hoftype, 'Belle Sans' by Park Street Studio, 'Clear Sans Text' by Positype, 'PTL Attention' by Primetype, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, 'Modal' by Schriftlabor, 'Arthura' by Seniors Studio, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, confident, friendly, straightforward, punchy, clarity, impact, versatility, modernity, geometric, monoline, rounded, open counters, clean.
A heavy, geometric sans with monoline strokes and smooth, circular curves balanced by crisp terminals. The letterforms lean toward simple construction: round bowls, open apertures, and a sturdy baseline presence, with corners generally softened rather than sharp. Proportions feel even and pragmatic, with clear differentiation in forms like O/Q and a clean, functional numeral set; overall spacing and rhythm are compact and steady, supporting dense setting without looking brittle.
Well-suited for headlines, display copy, and brand marks where a solid, contemporary voice is needed. It also works effectively for signage and short-to-medium UI or marketing statements that benefit from high impact and clean shapes.
The tone is direct and contemporary, combining a utilitarian clarity with a mild friendliness from its rounded geometry. It reads as confident and emphatic, suited to messaging that needs to feel strong without becoming aggressive.
The design appears intended to deliver a robust, modern sans with straightforward geometry and dependable legibility at larger sizes. Its simplified lowercase and consistent stroke behavior suggest an emphasis on clarity, versatility, and bold presence in everyday communication.
Lowercase forms favor single-storey constructions (notably the a and g), reinforcing a simplified, modern texture. Round characters (c, e, o) are particularly smooth and consistent, while diagonals (V, W, X, Y) maintain a sturdy, even weight that keeps the alphabet visually unified.