Sans Normal Viked 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, packaging, advertising, dynamic, sporty, confident, friendly, modern, impact, emphasis, clarity, momentum, approachability, rounded, sheared terminals, clean, compact, contemporary.
A slanted sans with robust strokes and soft, rounded corners, it balances compact curves with clear, open counters for strong readability. Terminals are largely sheared and horizontal/diagonal, reinforcing the italic motion, while joins remain clean and even. Overall proportions feel steady and contemporary, with a consistent rhythm that keeps lines of text dense and impactful without looking rigid.
Well-suited for branding, headlines, and promotional copy where an energetic italic voice is desirable. It works especially well in posters, packaging, sports or lifestyle graphics, UI highlights, and callouts where quick recognition and strong presence matter. In longer passages it can serve for short reads such as leads, captions, or interface labels where a bold, lively tone is appropriate.
This typeface projects an energetic, contemporary tone with a forward-leaning, dynamic stance. Its rounded, friendly structures soften the weight, giving it an approachable confidence that feels sporty and upbeat rather than formal or restrained.
The design appears intended to deliver high-impact emphasis with a sense of motion, making text feel active and decisive. Rounded shaping and open interiors suggest an aim for clarity and approachability at display and short-text sizes, while the firm stroke weight keeps it assertive.
The numerals are sturdy and straightforward, matching the overall weight and slant for consistent typographic color. Uppercase forms read broad and stable, while lowercase shapes stay simple and rounded, maintaining a smooth texture in paragraphs.