Sans Normal Vidoz 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Alamia' by Ani Dimitrova, 'Aspira' by Durotype, 'Muller' and 'Muller Next' by Fontfabric, and 'Hoxton North' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, social media, friendly, sporty, informal, energetic, modern, approachability, motion, impact, legibility, rounded, soft, oblique, chunky, compact.
A rounded, oblique sans with thick, low-contrast strokes and smoothly finished terminals. Curves are generous and slightly squarish in places, giving letters a sturdy, contemporary feel rather than a geometric purity. Counters are open and fairly large, while joins and diagonals stay clean and uncomplicated, supporting a steady, readable rhythm. Figures match the letterforms in weight and softness, with simple, sturdy shapes intended to hold up at display sizes.
Best suited to headlines, logos, posters, and short callouts where its rounded heft and oblique motion can read as confident and friendly. It also works well for packaging and social graphics that need strong emphasis without a harsh or technical feel.
The overall tone is approachable and energetic, with a sporty, casual voice that feels contemporary and upbeat. Its rounded shapes and forward slant suggest motion and friendliness rather than formality.
The design appears intended as a modern, rounded italic sans that communicates momentum and approachability. It prioritizes bold, high-impact readability with smooth contours that keep the tone warm and informal.
The slant is consistent across caps, lowercase, and numerals, and the design favors smooth curves over sharp corners. Wide, rounded bowls and simple stroke endings keep the texture even, while the slightly compact proportions help it stay dense and impactful in headlines.