Distressed Segu 6 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'FF Infra' by FontFont, and 'Neue Haas Grotesk Display' and 'Neue Haas Grotesk Text' by Linotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, apparel, industrial, rugged, punchy, vintage, no-nonsense, add grit, create impact, print texture, retro ruggedness, industrial tone, heavyweight, blocky, rounded, blunt, grainy.
A heavy, blocky sans with compact proportions and broadly rounded corners. Strokes are thick and confident, with simple, squared-off terminals and open, utilitarian counters that hold up well at display sizes. Throughout the alphabet and numerals, the outlines carry consistent speckling, chips, and rough patches that mimic worn ink or abraded paint, creating an intentionally imperfect silhouette without obscuring letterforms.
Well suited for posters, bold headlines, and branding that benefits from a rugged, printed-on-material feel. It can also work for packaging, labels, apparel graphics, and event promos where a distressed, high-impact sans is desired.
The overall tone is tough and workmanlike, with a tactile, weathered presence that feels industrial and slightly retro. The distressed texture adds grit and urgency, giving headlines a stamped, screen-printed, or field-tested character.
The design appears intended to deliver maximum impact with straightforward, geometric letter construction, then add personality through a controlled, repeatable distress layer. The goal is a dependable display voice that reads quickly while conveying wear, grit, and physicality.
Texture is distributed across both outer edges and interior areas, so large point sizes emphasize the distress most clearly. The design remains readable in the sample paragraph, but the speckling can visually thicken dark areas in longer blocks of text, making it better suited to short, emphatic settings.