Sans Normal Ifdud 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Northpole' by 38-lineart, 'Sebino Soft' by Nine Font, 'Reyhan' by Plantype, 'SK Reykjavik' by Salih Kizilkaya, 'Nimbus Sans Round' by URW Type Foundry, and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: ui labels, branding, editorial, posters, packaging, friendly, casual, approachable, playful, modern, warm modernity, conversational tone, gentle motion, everyday clarity, rounded, soft terminals, humanist, monoline, airy.
A slanted, monoline sans with rounded forms and softened stroke endings throughout. Curves are generous and open, with broad bowls (notably in C, G, O, and e) and a generally even stroke rhythm that reads cleanly at text sizes. Uppercase proportions feel slightly wide and steady, while the lowercase uses simple, single-storey constructions (a, g) and a compact, upright i with a round dot. Numerals are smooth and rounded, matching the letterforms with minimal angularity and a consistent, friendly texture.
Well-suited to brand voices that want to feel friendly and contemporary, such as packaging, lifestyle editorial, and promotional headlines. The smooth, open shapes also make it workable for short UI labels, pull quotes, and secondary text where a casual italic presence is desired without becoming overly decorative.
The overall tone is informal and personable, combining a handwritten-like slant with the clarity of a clean sans. It feels upbeat and conversational rather than corporate, giving text a warm, easygoing cadence.
Likely intended to provide an approachable, modern italic sans that reads clearly while adding warmth and motion. The rounded construction and restrained detailing suggest a focus on versatile everyday typography with a light, personable personality.
Round joins and curved shoulders keep the texture soft, while the consistent slant produces a cohesive forward motion across words and lines. The design avoids sharp corners and heavy detailing, prioritizing smooth silhouettes and legible counters.