Sans Normal Idges 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, approachable, playful, hand-drawn, approachability, handwritten warmth, everyday readability, casual emphasis, rounded, soft terminals, humanist, informal, lively.
A rounded, italic sans with a fluid, hand-drawn feel. Strokes are smooth and low-contrast with soft, slightly bulbous terminals, and curves tend toward open, circular forms. The slant is consistent across the alphabet, giving lines of text a forward rhythm without becoming overly sharp. Proportions are compact and legible, with roomy counters in letters like o, e, and a, and a generally even, clean texture in paragraph settings.
Well-suited to lighthearted branding, packaging, and promotional design where an approachable voice is helpful. It also works for short-to-medium passages in editorial or digital contexts when a casual, human tone is desired, and can add warmth to posters and social graphics.
The overall tone is warm and conversational, like neat marker lettering. Its gentle curves and easy slant read as friendly and informal, suitable for designs that want to feel personal and relaxed rather than technical or corporate.
The design appears intended to blend the cleanliness of a sans with the friendliness of handwriting, delivering a readable italic voice with rounded shapes and soft endings. It prioritizes approachability and flow, aiming for a personable texture in both display and text applications.
Capitals remain simple and rounded, pairing smoothly with the lowercase, while the numerals follow the same soft, handwritten logic. The overall spacing and shapes produce a steady flow in running text, with enough character to stand out without looking chaotic.