Sans Normal Afmum 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'PTL Maurea' by Primetype, 'Werk' by Wilton Foundry, and 'Alber New' and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, ui text, contemporary, dynamic, friendly, clean, sporty, add motion, modernize tone, improve friendliness, maintain clarity, oblique, rounded, geometric, smooth, open.
A slanted sans with smooth, rounded geometry and a clear, even rhythm. Strokes stay largely uniform, with gently tapered joins and softly curved terminals that keep the texture clean in text. The proportions favor open counters and straightforward construction, with oval rounds (C, O, Q) and simplified, modern forms across the alphabet. Numerals follow the same friendly, rounded logic and sit comfortably alongside the letters, giving the set a cohesive, slightly energetic color.
Well-suited to contemporary branding, short headlines, and promotional typography where a sense of motion is helpful. The clean, rounded construction also makes it a practical choice for UI labels, product naming, and packaging copy that needs to feel friendly while staying legible.
The italic angle and rounded forms create a brisk, forward-moving tone that feels modern and approachable. It reads as confident without being aggressive, balancing clarity with a casual, upbeat attitude.
The design appears intended to provide a modern, italic sans that adds energy and personality without sacrificing clarity. Its rounded, geometric structure suggests an aim toward broad usability in both display and supporting text contexts.
The slant is consistent across caps, lowercase, and figures, helping lines of text feel unified and directional. Spacing appears generous enough to keep shapes from clumping in paragraphs, while the overall silhouette remains compact and tidy for interface-like settings.