Sans Normal Ibmug 2 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, app design, editorial, branding, packaging, friendly, casual, modern, approachable, easygoing, readability, warmth, informality, modernity, motion, rounded, open apertures, humanist, monoline, soft terminals.
A slanted, monoline sans with rounded construction and smooth, continuous curves. Strokes stay even throughout, with softly finished terminals and subtly tapered joins that keep the texture light and clean. Proportions are balanced and moderately compact, with open counters and generous apertures that help letters remain distinct. The italic angle is consistent across capitals, lowercase, and figures, producing a steady diagonal rhythm in text.
This face works well for UI labels, onboarding text, and product copy where a gentle italic voice is desired without sacrificing clarity. It also suits light editorial applications, lifestyle branding, and packaging that benefits from a soft, modern tone.
The overall tone is friendly and informal without feeling gimmicky. Its soft curves and steady slant give it an approachable, conversational voice suited to contemporary interfaces and relaxed branding.
The design appears intended as a readable italic sans with a warm, rounded personality—combining clean, contemporary construction with humanist softness to maintain legibility in running text while adding motion and friendliness.
Capitals read cleanly with simplified, rounded geometry, while lowercase forms keep a humanist feel that avoids rigid mechanical repetition. Numerals match the letterforms with the same slanted stance and rounded shaping, supporting a cohesive typographic color in mixed alphanumeric settings.