Sans Normal Ordaw 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Gullying' by Din Studio, 'ITC Blair' by ITC, 'Moderna Condensed' by Los Andes, 'Conthey' by ROHH, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, confident, punchy, friendly, modern, direct, impact, clarity, approachability, simplicity, display use, rounded, geometric, compact, blocky, smooth.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are clean and circular (notably in C, O, and G), while straight-sided letters keep firm verticals and squared terminals. Counters are relatively small for the weight, and joins are sturdy, giving the overall texture a dense, high-impact rhythm. Uppercase forms read simple and geometric; lowercase uses single-storey shapes (a, g) and a short-armed r, maintaining a consistent, utilitarian construction across the set.
Best suited to headlines, large-scale editorial, posters, and signage where strong presence and quick recognition matter. It also fits branding and packaging that benefits from a friendly geometric tone and dense typographic color.
The font communicates a bold, approachable assertiveness: friendly through its rounded geometry, but insistent through its dense color and simplified forms. It feels contemporary and practical, with a no-nonsense clarity that suits attention-grabbing messaging without becoming harsh.
Likely designed to deliver maximum impact with a simple, rounded geometric skeleton—prioritizing bold readability, consistent texture, and approachable modernity for display-led typography.
Round letters stay very smooth and uniform, while diagonals (V, W, X, Y) appear wide and stable rather than sharp. Numerals are sturdy and legible at display sizes, with clear silhouettes and minimal ornamentation.