Sans Normal Orlut 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Prenton RP' by BluHead Studio, 'Squad' by Fontfabric, 'Whitney' by Hoefler & Co., and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, approachability, modernity, simplicity, rounded, chunky, compact, clean, sturdy.
A heavy, rounded sans with compact proportions and broad, simplified letterforms. Strokes stay consistently thick with smooth curves and softly squared terminals, creating dense black shapes and strong word silhouettes. Counters are modest and sometimes tightened (notably in bowls and joins), while uppercase forms keep a geometric, slightly condensed feel. The lowercase is sturdy and highly legible, with a single-storey “a” and “g” and uncomplicated construction throughout; numerals match the same bold, blocky rhythm.
Best suited to headlines, short copy, and display settings where strong emphasis and high visibility are needed. It performs well in branding and packaging systems that benefit from a compact, confident typographic color, and it can work for signage or UI callouts when large sizes and a straightforward tone are desired.
The overall tone is bold and approachable rather than sharp or technical. Its rounded geometry and even color give it a friendly, contemporary voice that reads as assertive and practical—ideal for messages that need to feel clear and direct without looking severe.
The design appears intended as a modern, high-impact sans that maximizes clarity and presence through thick strokes, rounded geometry, and simplified forms. It aims to provide a friendly but authoritative voice for contemporary graphic work.
In text, spacing appears relatively tight, emphasizing a solid, impactful texture. The design favors simple, unornamented shapes and clear joins, prioritizing strong presence and quick recognition over delicacy or nuance.