Sans Normal Pygom 2 is a very bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, kids media, playful, friendly, casual, retro, friendly impact, soft display, playful branding, casual emphasis, rounded, soft, bouncy, chunky, informal.
A heavy, rounded sans with a consistent forward slant and smoothly inflated strokes. Curves dominate the construction, with softened terminals and generous rounding at joins, producing a compact, cushioned silhouette. Counters are relatively tight for the weight, and the overall color is dense but even, with minimal stroke modulation. Proportions lean wide and sturdy in capitals, while the lowercase keeps a simple, single-storey feel where applicable, maintaining a steady, rhythmic texture in text.
Well-suited for short-form display use such as headlines, posters, packaging, and brand marks that want a friendly, energetic voice. It also fits children’s media and casual retail or food contexts where rounded, bold letterforms help deliver quick, approachable impact.
The tone is upbeat and approachable, with a cartoon-leaning warmth that reads as friendly rather than formal. The strong slant and blunted detailing add motion and a relaxed, human feel, suggesting fun, comfort, and a lightly nostalgic personality.
The design appears intended to provide high-impact display typography with an inviting, rounded character and a sense of motion from the slant. Its emphasis on smooth geometry and soft terminals suggests a goal of approachable boldness and easy visual recognition at larger sizes.
The numerals and capitals share the same rounded, weighty logic, helping headlines feel cohesive and punchy. The slant and heavy mass can make spacing feel tight in longer settings, so the design tends to look best when given a bit of breathing room.