Sans Normal Budan 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Qubo' by Hoftype (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, signage, clean, friendly, modern, neutral, approachable, versatility, clarity, neutrality, readability, rounded, humanist, open, even, legible.
This typeface is a clean sans with gently rounded curves and even, low-contrast strokes. Proportions feel balanced and contemporary, with open counters and smooth joins that keep forms clear at text sizes. Terminals are mostly straightforward and softly finished rather than sharply cut, giving letters a mild humanist warmth while preserving a tidy, structured rhythm. Numerals match the letterforms with simple, readable shapes and consistent stroke behavior.
It suits interface copy and product typography where clarity and a contemporary, unobtrusive presence are important. The even color and open counters also work well for editorial paragraphs, informational materials, and straightforward branding systems that need a friendly but restrained sans.
The overall tone is calm, practical, and friendly. Its rounded geometry and open shapes make it feel approachable and modern without becoming playful or quirky, supporting a neutral voice that doesn’t call attention to itself.
The design appears intended as a versatile, general-purpose sans: modern in construction, comfortable in continuous reading, and tuned for clear on-page texture rather than display theatrics.
Spacing appears comfortable and consistent in the sample text, with clear differentiation between similar forms (for example, round letters versus straight-stemmed ones). The design maintains a steady texture across mixed-case text, helping paragraphs read evenly.