Serif Other Ertu 5 is a bold, wide, high contrast, italic, normal x-height font visually similar to 'Lust', 'Lust Pro', and 'Lust Stencil' by Positype (names referenced only for comparison).
Keywords: headlines, magazine covers, posters, branding, packaging, dramatic, fashion, editorial, theatrical, vintage, expressiveness, luxury tone, display impact, stylized classicism, swashy, calligraphic, bracketed, ball terminals, wedge serifs.
A stylized serif with a pronounced rightward slant and strong thick–thin modulation. Letterforms are wide and generously set, with soft, sculpted transitions that create tapered joins and occasional cut-in “notches,” giving strokes a carved, ribbon-like feel. Serifs are sharp and wedge-like with bracketing in places, and many glyphs feature ball terminals and teardrop endings (notably in the lowercase), producing a lively, decorative rhythm. Counters are compact relative to the heavy main strokes, while the overall silhouette stays smooth and continuous across uppercase, lowercase, and numerals.
Best suited to display typography such as headlines, magazine and editorial titles, poster work, brand marks, and premium packaging where its contrast and decorative terminals can be appreciated. It works particularly well when given space—larger sizes and shorter lines help preserve clarity and let the sculpted details read cleanly.
The font projects a glamorous, high-drama tone—equal parts fashion-forward and old-world theatrical. Its swashy details and gleaming contrast read as confident and expressive, suggesting luxury, romance, and a slightly mischievous flair.
The design appears intended to reinterpret a classic high-contrast serif through a decorative, calligraphic lens, emphasizing expressive terminals and a sleek italic flow for attention-grabbing display use. The goal seems to be maximum personality and silhouette recognition over neutrality or long-form readability.
The sample text shows strong word-shape texture at display sizes, with distinctive terminal forms that become the primary identifying feature. Numerals share the same italic energy and contrast, with curvy, stylized figures that feel designed for headlines rather than dense text settings.