Serif Normal Annam 2 is a bold, wide, very high contrast, italic, normal x-height font.
Keywords: headlines, editorial, magazines, branding, packaging, luxury, dramatic, classic, fashion, elegant display, editorial voice, luxury branding, dramatic emphasis, bracketed, swashy, calligraphic, crisp, angular.
This typeface is a high-contrast serif with a pronounced italic slant and a strongly calligraphic construction. Strokes show sharp thick–thin transitions, with weight concentrated in dominant stems and tapered hairlines forming pointed entry/exit strokes. Serifs are crisp and often wedge-like, with subtle bracketing and a sense of forward motion; curves end in fine terminals that read as cut with a broad nib. Uppercase forms feel slightly expanded and display-like, while lowercase shows lively modulation, long ascenders/descenders, and occasional swash-like shaping (notably in letters such as f, j, y, and z). Numerals follow the same italic, high-contrast logic, appearing robust with sharp joins and pronounced internal counters.
Best suited to headlines, subheads, and short passages where its contrast and italic momentum can be appreciated. It fits editorial design, magazine spreads, luxury branding, beauty/fashion collateral, and premium packaging, and can also work for pull quotes or title treatments that benefit from a dramatic, refined serif voice.
The overall tone is elegant and assertive, combining classic serif credibility with a fashion/editorial flair. Its dramatic contrast and swift italic rhythm convey sophistication, luxury, and a sense of theatrical emphasis suited to high-impact messaging.
The design appears intended to deliver a contemporary, high-fashion take on a traditional high-contrast italic serif—prioritizing visual elegance, sharpness, and motion. Its letterforms aim to provide authoritative classic cues while adding expressive terminals and swash-like gestures for standout display impact.
In text, the strong diagonal stress and sharp hairlines create a lively texture with clear word shapes, though the contrast and energetic terminals make it feel more expressive than purely utilitarian. Counters are relatively open for the style, helping maintain clarity at larger reading sizes while still reading as distinctly display-leaning.