Slab Square Muji 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Bogue' by Melvastype, 'Delima' by Monotype, and 'Quodlibet Serif' by Signature Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, mastheads, confident, vintage, editorial, sturdy, impactful, impact, authority, heritage, readability, presence, bracketed serifs, soft corners, ink-trap feel, tight apertures, blocky.
A heavy, assertive slab-serif design with broad proportions and strong vertical stress. Strokes are thick and steady with moderate contrast, and the serifs read as substantial slabs with subtly softened, slightly bracketed joins that keep the forms from feeling purely geometric. Counters are relatively compact and apertures tend toward the closed side, producing dense, high-impact word shapes. The lowercase shows sturdy, rounded bowls and a straightforward, workmanlike rhythm, while figures match the overall mass with wide, stable silhouettes.
Best suited to large-scale applications such as headlines, poster typography, mastheads, and bold brand lockups where strong presence and sturdy serif detailing are desirable. It can also work for short blocks of copy in editorial layouts when a dense, old-school slab tone is intended.
The overall tone is bold and dependable, with a distinctly traditional, print-forward presence. It suggests classic editorial or collegiate energy—confident, authoritative, and built to command attention without feeling overly ornamental. The weight and compact openings add a slightly gritty, poster-like immediacy.
The design appears intended to deliver maximum emphasis with a classic slab-serif voice—combining broad, heavy forms with practical, print-oriented detailing for high-visibility display use.
In the sample text, the heavy color and wide set create strong horizontal emphasis and a tight, headline-friendly texture. The shapes maintain clarity at display sizes, while the dense interiors and strong slabs make the face feel purpose-built for impactful typography rather than delicate reading settings.