Sans Normal Atmaj 6 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, children’s media, social graphics, friendly, casual, approachable, playful, handmade, human warmth, casual readability, modern simplicity, approachability, rounded, soft, informal, quirky, lively.
A rounded sans with softly modulated strokes and subtly irregular outlines that feel drawn rather than mechanically perfect. Curves are generously open and circular, while terminals tend to finish with gentle, slightly flattened ends instead of crisp cuts. Proportions are comfortable and readable, with a steady cap height and a lowercase that stays clear without becoming overly tall. Overall spacing and rhythm feel relaxed, with small glyph-to-glyph idiosyncrasies that create a warm texture in words and lines.
Well-suited for branding and packaging that benefits from a warm, down-to-earth feel, as well as posters, headlines, and short-to-medium passages where texture is welcome. It can also work nicely for educational or children-oriented materials and social content that aims to look friendly and non-institutional.
The tone is friendly and human, balancing clean simplicity with a hint of whimsy. Its mild unevenness reads as personable and informal, giving text a conversational voice rather than a corporate one. The overall impression is upbeat and approachable without becoming overly decorative.
Likely designed to deliver a clean, modern sans foundation while introducing subtle hand-drawn irregularities for warmth and personality. The goal appears to be an everyday, readable typeface that feels less rigid than purely geometric styles, adding character without sacrificing clarity.
Round letters like O/C/G show smooth, even bowls, while diagonals and joins (such as in K, M, N, W) retain a slightly hand-shaped character. Figures are simple and clear, matching the lowercase in weight and softness, which helps maintain a cohesive color in mixed text.