Sans Normal Salan 4 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, playful, approachable, informal, warmth, informality, approachability, everyday readability, modern casual, humanist, hand-drawn, rounded, soft, lively.
A rounded, right-leaning sans with a distinctly humanist, hand-drawn feel. Strokes stay fairly even with softly tapered terminals and consistently smoothed joins, giving letters a warm, fluid silhouette rather than a rigid geometric one. Proportions are open and readable, with generous curves in bowls and counters, and slightly irregular, organic rhythm across the alphabet that suggests pen-like construction while remaining controlled and coherent in text.
Well-suited to branding and packaging that benefits from an informal, friendly voice, as well as posters, social media graphics, and short-to-medium headlines. It can also work for brief UI or editorial callouts where a personable italic sans is desired, provided sizes are not too small.
The overall tone is friendly and relaxed, with a gentle, conversational energy. Its soft curves and subtle irregularities keep it personable and approachable, reading as modern casual rather than formal or technical.
Likely designed to offer a modern sans that feels human and approachable, combining a consistent italic posture with rounded, softened shapes for an easygoing reading experience. The goal appears to be a versatile casual display/text hybrid that adds warmth without becoming overly decorative.
The italic slant is present throughout and pairs with rounded terminals to create a continuous forward motion in words. Capitals feel clean and simple, while lowercase forms add more personality through livelier curves and varied widths, helping the texture stay engaging in longer passages.