Sans Normal Hokek 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: children’s books, packaging, posters, headlines, ui labels, friendly, playful, casual, approachable, handmade, human warmth, casual branding, playful clarity, handwritten feel, rounded, soft, bouncy, informal, open.
A rounded sans with softly blunted terminals and gently irregular stroke behavior that evokes marker or felt-tip lettering while remaining clean and legible. Curves are generous and open, with circular bowls and smooth joins; straight strokes are slightly softened rather than rigidly geometric. Uppercase forms are simple and roomy, while the lowercase shows single-storey shapes (notably a and g) and a casual, handwritten rhythm. Numerals follow the same rounded construction, with even weight distribution and no sharp corners.
Well-suited to short-to-medium text where a friendly voice is desired, such as children’s materials, casual branding, packaging, café menus, and event posters. It can also work for UI labels or in-app messaging where a warm, informal tone helps, especially at larger sizes.
The overall tone is warm and personable, leaning playful rather than formal. Its slight organic wobble and rounded endings give it a friendly, kid-safe feel that reads as human and approachable without becoming messy.
Likely designed to capture the charm of hand-drawn lettering in a dependable sans framework—prioritizing approachability, clarity, and an easygoing rhythm over strict geometric precision.
Counters stay open at text sizes, and spacing feels airy, helping long lines remain readable. Diacritics are not shown; the sample highlights a soft, consistent baseline presence with occasional hand-drawn quirks in curves and diagonals.