Sans Normal Higoz 9 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', 'Dexa Round', and 'Habanera' by Artegra (names referenced only for comparison).
Keywords: ui labels, mobile apps, packaging, brand identity, children’s media, friendly, playful, approachable, casual, clean, approachability, legibility, modern utility, warmth, rounded, soft terminals, monoline, humanist, open counters.
A rounded, monoline sans with softened terminals and gently squarish curves that keep the overall texture smooth and even. Letterforms show open apertures and generous counters, with subtle humanist modulation in how strokes meet and curve rather than purely geometric construction. Capitals are straightforward and stable; lowercase forms lean toward single-storey simplicity (notably the a and g) with compact bowls and tidy joins. Numerals are clear and rounded, with a notably circular 0 and easy-to-distinguish figures that maintain the same soft stroke endings as the letters.
Well-suited for interface text, product labeling, and contemporary branding where a friendly, non-intimidating tone is desired. It also works for short editorial passages and headlines that benefit from round, approachable forms without calling attention to stylistic quirks.
The overall tone is friendly and relaxed, combining clean modern shapes with a warm, informal personality. Rounded endings and open forms give it a welcoming, slightly playful voice that avoids stiffness while staying highly legible.
The design appears intended to provide a clean everyday sans with extra warmth, using rounded terminals and open counters to keep reading comfortable while projecting an accessible, modern character.
Stroke endings are consistently rounded, which smooths word shapes and reduces visual sharpness in dense text. The rhythm reads even in the sample paragraph, with clear differentiation between similar forms (such as I/l and O/0) supported by simple, open constructions.