Sans Normal Apmun 12 is a regular weight, wide, monoline, upright, tall x-height font visually similar to 'Croih' by 38-lineart; 'Heavitas Neue' by Graphite; 'Mazzard' by Pepper Type; 'Cogenta', 'Cogenta', and 'Cogenta Text' by SRS Type; and 'Carmen Sans' by StudioJASO (names referenced only for comparison).
Keywords: ui text, product design, signage, dashboards, branding, clean, modern, friendly, neutral, technical, clarity, versatility, approachability, modernity, neutrality, rounded, open apertures, generous counters, high legibility, geometric.
This sans serif has a crisp, even stroke and a predominantly rounded construction, with circular bowls and softly curved joins balanced by straight-sided stems. Proportions feel generous and contemporary, with a notably large x-height and open counters that keep the lowercase clear at text sizes. Terminals are clean and mostly horizontal or vertical, and the overall rhythm is steady, with simple, uncluttered silhouettes across letters and figures.
Well-suited to interface typography, product labeling, and information design where clarity and a steady rhythm matter. Its rounded geometry and large lowercase presence also make it a solid choice for contemporary branding systems, headings, and short-to-medium body copy in print or on screen.
The tone is modern and approachable, combining a rational, utilitarian structure with rounded shapes that soften the voice. It reads as calm and straightforward rather than expressive, giving layouts a clean, contemporary feel without looking harsh.
The design appears aimed at a practical, all-purpose sans that stays highly legible while leaning into rounded, geometric forms for a more approachable contemporary character. It prioritizes clean outlines, open internal spaces, and consistent stroke logic to perform reliably across everyday typography tasks.
Round letters like O/C and the bowls in b/p/q are broad and smooth, while the diagonals in V/W/X are sharp but not aggressive. The numerals are sturdy and readable, with clear distinctions between forms and a consistent visual color in running text.