Sans Normal Okgon 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Klaster Sans' by Kobuzan (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, confident, clean, friendly, direct, impact, clarity, contemporary, versatility, geometric, rounded, compact, smooth, high-impact.
A heavy, geometric sans with large counters, smooth curves, and broadly uniform stroke thickness. The forms favor circular and rounded construction, with squared terminals and clean joins that keep edges crisp at display sizes. Proportions are compact and sturdy, with a relatively large x-height and short extenders, producing dense, efficient word shapes. Numerals and capitals read solid and stable, while the lowercase maintains open apertures and consistent rhythm across text.
Performs best in headlines, branding, posters, and other display contexts where a strong, compact voice is needed. It can also work for short paragraphs, UI labels, and signage where sturdy letterforms and quick recognition are priorities.
The overall tone is modern and assertive, with a straightforward, no-nonsense presence. Rounded geometry softens the mass, giving it an approachable, friendly feel while still projecting confidence. It feels contemporary and utilitarian rather than decorative, suited to clear communication with strong visual impact.
Likely designed to deliver a contemporary geometric sans voice with maximum legibility and impact at larger sizes. The consistent strokes and rounded construction suggest an intention to balance assertiveness with approachability for versatile commercial and editorial use.
The weight and compact proportions create strong color on the page, especially in longer lines of text. Rounded bowls and counters help maintain clarity despite the heavy build, and the overall spacing appears even, supporting a steady reading rhythm in short to medium passages.