Script Hoka 2 is a bold, normal width, low contrast, upright, short x-height font.
Keywords: branding, packaging, greeting cards, posters, headlines, playful, friendly, retro, whimsical, casual, approachability, handmade feel, display impact, retro charm, rounded, bouncy, looping, brushy, monoline-ish.
A rounded, hand-drawn script with thick, smooth strokes and softly swelling terminals that feel brush-like rather than sharply calligraphic. Letterforms lean mostly upright with a bouncy baseline and variable character widths that create an informal rhythm. Curves are prominent throughout, with generous loops in letters like g, j, y, and Q, and many strokes finish in teardrop or bulb-like ends. Uppercase forms are simplified and decorative, pairing well with the more connected, flowing lowercase for a cohesive, personable texture in text.
Works best for short-to-medium display settings such as branding, product packaging, greeting cards, invitations, social graphics, and poster headlines where a warm handwritten voice is desired. It can also serve as an accent face paired with a neutral text font, especially when you want a playful, friendly emphasis.
The overall tone is cheerful and approachable, with a light retro charm and a slightly whimsical bounce. Its rounded shapes and looping joins read as friendly and informal, making it feel conversational rather than ceremonial.
Likely designed to deliver an easygoing handwritten script that stays bold and legible while retaining lively loops and a buoyant rhythm. The simplified, rounded construction suggests an emphasis on charm and readability over formal calligraphic precision.
Spacing appears open enough for continuous script reading, while distinctive capitals and looped descenders add visual personality in titles. Numerals are similarly rounded and simple, matching the soft, hand-drawn character of the letters.