Sans Normal Hikid 7 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, packaging, editorial, friendly, clean, modern, approachable, playful, approachability, clarity, modernity, neutrality, rounded, soft, open, airy, casual.
A rounded sans with smooth, monoline strokes and softly capped terminals throughout. Curves are generous and circular, producing open counters and a light, even rhythm in text. Joins are clean and minimally geometric, with a slightly humanized feel in the way diagonals and bowls meet. Numerals and lowercase maintain the same gentle roundness, with clear, uncluttered silhouettes and consistent spacing that reads comfortably at text sizes.
Well-suited to user interfaces, app/website typography, and product experiences where clarity and a friendly tone are priorities. Its rounded, open shapes also work well for branding, packaging, and wayfinding/signage that needs to feel modern and approachable. In editorial or marketing copy, it can provide a clean, relaxed texture without drawing excessive attention to itself.
The overall tone is friendly and contemporary, with a mild playfulness that comes from its rounded construction and softened terminals. It feels approachable and non-authoritarian, lending warmth without becoming overly decorative. The texture in paragraphs stays calm and legible, giving it an easygoing, everyday voice.
The design appears intended to deliver a straightforward, highly legible rounded sans for contemporary communication. Its softened terminals and circular construction suggest a goal of warmth and approachability while preserving a clean, functional reading rhythm.
Round forms (notably in O/C/G and the lowercase bowls) stay close to true circles, which reinforces a cohesive, modern look. The uppercase set reads simple and signage-like, while the lowercase adds a touch more personality, helping mixed-case text feel lively yet controlled.