Sans Normal Jerar 2 is a bold, very wide, low contrast, italic, normal x-height font visually similar to 'Otoiwo Grotesk' by Pepper Type and 'Matahari Sans' and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, sporty, dynamic, friendly, modern, confident, impact, energy, approachability, modern branding, display clarity, rounded, geometric, oblique, soft corners, high legibility.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Curves are built from smooth circular/elliptical forms, while terminals and joins are slightly softened rather than sharply cut. Stroke endings are clean and consistent, with a stable baseline and even rhythm; counters are open and generous, supporting clarity at display sizes. The overall texture is dark and steady, with compact internal spacing relative to the wide letterforms.
Best suited for headlines, logotypes, and short-form messaging where a strong, wide presence is desirable. It works well for sports, tech-forward branding, packaging, and promotional graphics, and can also serve in UI banners or signage where bold clarity and a dynamic slant help draw attention.
The font conveys motion and forward lean, reading energetic and contemporary. Its rounded geometry keeps the tone approachable rather than aggressive, giving it a friendly, sporty confidence that suits attention-grabbing headlines.
The design appears intended to deliver a bold, motion-inflected sans that stays friendly through rounded geometry and open counters. It prioritizes strong silhouette, quick recognition, and a contemporary, athletic flavor for branding and display typography.
Uppercase shapes emphasize broad horizontals and simplified, modern skeletons, while lowercase remains similarly rounded and open, maintaining a cohesive voice across cases. Numerals follow the same wide, smooth construction, producing an even, branded feel in mixed alphanumeric settings.