Sans Normal Efkog 2 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, presentations, captions, modern, clean, friendly, calm, airy, readability, approachability, neutral utility, modern tone, humanist, rounded, open counters, oblique stress, soft terminals.
A slanted sans with rounded, open forms and a smooth, even stroke that stays consistent across curves and diagonals. The lettershapes feel humanist in construction, with generous apertures and softly finished terminals that keep the texture light and uncluttered. Curves are built from broad ellipses rather than strict geometry, and the overall rhythm is steady and readable in continuous text. Numerals follow the same relaxed, rounded logic, maintaining an unobtrusive presence alongside the letters.
Well-suited to user interfaces, dashboards, and product surfaces where a slanted sans can add emphasis without sacrificing clarity. It also works for editorial subheads, pull quotes, and presentation typography that needs a contemporary, readable voice. The clean texture makes it a solid choice for short to medium passages and supporting brand copy.
The overall tone is modern and approachable, with a gentle, conversational character rather than a sharp or technical feel. Its slant adds forward motion and energy while the rounded shapes keep it friendly and informal. The result reads as clear and contemporary without looking rigid.
Likely designed to provide a practical italic voice for a contemporary sans: readable at smaller sizes, smooth in texture, and expressive through gentle rounding rather than high contrast or ornament. The shapes prioritize clarity and a friendly tone while remaining neutral enough for broad day-to-day use.
The italic is integrated as a true oblique style rather than a decorative script, keeping joins simple and spacing comfortable. Uppercase proportions feel straightforward and utilitarian, while the lowercase provides most of the personality through its open counters and soft curvature.