Sans Normal Efmef 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui, editorial, branding, captions, signage, modern, friendly, clean, casual, neutral, readability, clarity, contemporary, simplicity, monolinear, rounded, open counters, airy.
A slanted, monolinear sans with smooth, rounded construction and open counters. Curves are clean and continuous, terminals are simple and unembellished, and the overall rhythm is even and airy. Proportions lean toward compact, with a consistent stroke presence and a crisp, contemporary silhouette in both uppercase and lowercase.
Well suited for UI copy, product branding, editorial sidebars, and general-purpose digital typography where a clean italic is needed. It can work for short headlines and pull quotes, and it performs especially well in captions, labels, and interface states that call for emphasis without becoming stylized.
This font feels modern, approachable, and quietly energetic thanks to its forward-leaning stance. The tone is clean and neutral rather than decorative, with a friendly, contemporary warmth that reads well in everyday communication.
The design appears intended as a straightforward italic companion for modern sans typography, prioritizing clarity and an unobtrusive voice. Its smooth curves and restrained detailing suggest a focus on reliable text setting while still adding a sense of motion through the slant.
The lowercase shows soft, rounded bowls and straightforward joins, while the uppercase maintains simple geometric structure with consistent slant. Numerals follow the same clean, lightly rounded logic, keeping the overall set cohesive in mixed text.