Sans Normal Ludev 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans', 'Dexa Pro', 'Dexa Round', and 'Habanera' by Artegra and 'Muller Next' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, athletic, punchy, energetic, confident, playful, impact, motion, modernity, approachability, slanted, rounded, soft corners, chunky, compact counters.
This typeface is a heavy, right-slanted sans with broad proportions and rounded, softly squared terminals. Forms are built from smooth curves and stout strokes, producing compact internal counters and a solid, continuous color in text. The italic construction feels true rather than simply obliqued, with consistent slant and stable, geometric bowl shapes. Letterfit appears generous and even, helping the dense weight stay readable at display sizes.
Best used for headlines, short bursts of copy, and branding where impact is the priority—such as sports and fitness identities, event posters, packaging callouts, and bold wayfinding. It can work for brief subheads or labels, but the dense weight and slant are most effective at medium to large sizes.
The overall tone is sporty and assertive, with a friendly softness coming from the rounded corners and curved joins. It reads as energetic and attention-seeking, suited to bold statements rather than quiet, editorial typography.
The design appears intended to deliver maximum presence with a smooth, contemporary character: a bold italic sans that balances geometric roundness with strong, compact forms for emphatic display typography.
Uppercase shapes lean toward simple, geometric silhouettes, while lowercase shows a single-storey a and g that reinforce an informal, modern feel. Numerals are sturdy and rounded, matching the letters’ mass and maintaining clarity through open, simplified contours.