Sans Normal Lomih 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Neue Haas Grotesk Display', 'Neue Helvetica', 'Neue Helvetica Armenian', and 'Neue Helvetica Paneuropean' by Linotype; 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection; and 'Nimbus Sans Arabic' and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, bold, confident, energetic, loud, headline, impact, clarity, poster, chunky, rounded, blunt terminals, oblique, blocky.
A compact, muscular sans with strongly rounded curves and blunt, squared terminals, set on a consistent rightward slant. The letterforms have broad proportions and generous interior counters, with smooth, low-modulation strokes that keep shapes solid and graphic. Overall rhythm is chunky and stable, with a slightly industrial, sign-like simplicity and minimal detailing.
Best suited to headlines, posters, and branding where a strong, immediate impression is needed. It works well for sports and lifestyle graphics, packaging callouts, social media tiles, and punchy UI moments like hero banners or navigation highlights. For long-form reading, it’s likely most effective in short bursts such as captions, labels, and emphasis text.
This typeface reads as energetic and forward-moving, with a sporty, attention-grabbing tone. Its heavy presence and steady slant feel assertive and confident, lending a loud, promotional voice that’s more about impact than subtlety.
The design appears intended to deliver maximum impact at display sizes while staying straightforward and highly legible. Its broad stance, simplified shapes, and consistent slant suggest a focus on fast recognition and a strong, contemporary voice for prominent messaging.
The numerals share the same heavy, rounded construction as the letters, giving a cohesive look for prices, scores, and data-driven display. Spacing appears comfortably open for a weight this heavy, helping counters stay clear even in dense lines of text.