Sans Superellipse Irdi 7 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, gaming ui, retro, techno, playful, bold, impact, retro tech, modular geometry, branding voice, rounded, blocky, geometric, compact, soft corners.
A heavy, rounded-rectangle sans with superelliptical curves and softly chamfered corners that keep the shapes friendly despite the mass. Counters are small and often rectangular, with apertures tending toward closed or narrowly pinched, producing compact internal space and a dense typographic color. Strokes are largely uniform, with occasional tapered joins and angled cuts in diagonals that add bite to letters like K, V, W, X, and Y. Lowercase forms follow the same modular, block-based logic with a tall, sturdy presence and minimal differentiation between rounds and straights.
Best suited to large-size applications where its dense shapes and compact counters can remain clear—headlines, posters, branding marks, packaging, and bold UI titling (especially for games or tech products). It can work in short text blocks as shown, but performs strongest when given generous size and breathing room.
The overall tone is muscular and graphic with a distinctly retro-futurist flavor. Its rounded geometry reads like arcade-era display lettering—confident, playful, and slightly industrial—while the tight counters and squared curves add a techy, engineered feel.
The design appears intended to deliver maximum impact with a coherent rounded-rect module, combining soft corners with aggressive weight for strong display presence. Its consistent geometry suggests a goal of creating a distinctive, instantly recognizable voice for bold branding and titling.
Spacing and fit feel intentionally compact, which amplifies the dark, poster-like texture in paragraphs. The numeral set matches the same rounded-rect geometry, keeping signage-style consistency across alphanumerics.