Sans Normal Rokoz 11 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: branding, headlines, ui labels, signage, packaging, modern, friendly, clean, approachable, confident, clarity, versatility, soften tone, contemporary branding, screen readability, extended, geometric, rounded, open counters, soft terminals.
This is a geometric, rounded sans with smooth curves, minimal stroke modulation, and a distinctly broad, extended footprint. Corners are consistently softened, terminals tend to be rounded, and counters are generous, producing an airy texture in text. Uppercase forms feel calm and stable, while the lowercase maintains a simple, single‑storey rhythm (notably in a and g), keeping the overall system cohesive and highly streamlined.
Well suited for branding systems, tech and product marketing, editorial display, and packaging where a wide, modern sans can add presence without becoming loud. It should work especially well in UI/UX, signage, and dashboards where open counters and simple shapes help maintain clarity at varying sizes. The broad proportions make it a natural fit for short headlines, navigation, and logo lockups that benefit from a spacious, contemporary feel.
The font conveys a clean, contemporary tone with a friendly, approachable voice. Its rounded construction softens the overall impression, while the broad stance and open forms give it a confident, easygoing presence. It reads as modern and practical rather than decorative or nostalgic.
The design appears intended to deliver a modern, geometric sans that stays neutral and legible while avoiding harshness through rounded detailing. Its extended proportions suggest an aim for strong horizontal presence in headlines and UI labels, while the restrained, consistent construction supports steady text setting.
The numerals are rounded and open, matching the letterforms’ soft geometry, and the overall spacing in the samples reads even and controlled. Diagonals (e.g., in V/W/X/Y) remain smooth and consistent with the rounded terminal treatment, reinforcing the font’s unified, built-from-curves construction.