Sans Normal Rokus 1 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Premis' by Fenotype, 'Gremlin' by Hazztype, 'ITC Blair' by ITC, 'Phonk Sans' by Slava Antipov, and 'Kinetica' by Unio Creative Solutions (names referenced only for comparison).
Keywords: headlines, branding, signage, posters, packaging, modern, confident, friendly, techy, straightforward, impact, clarity, robustness, approachability, display, blocky, rounded corners, geometric, blunt terminals, open counters.
A broad, rounded sans with thick, even strokes and gently softened corners throughout. Curves are smooth and generously rounded, while terminals tend to finish bluntly, creating a sturdy, compact color on the page. Proportions are expansive and horizontally oriented, with open counters and a consistent, geometric rhythm that stays clear at display sizes. The lowercase has a clean, utilitarian build, balancing rounded bowls with simple, stable stems.
Well suited to branding and identity work that needs a bold, modern presence, including tech products, consumer goods, and contemporary signage. It should perform especially well in headlines, posters, packaging, and UI marketing surfaces where broad shapes and rounded geometry help maintain clarity. The confident numerals and simple forms also make it a solid choice for labels, dashboards, and short informational text set at larger sizes.
This typeface conveys a confident, contemporary tone with a friendly, approachable edge. Its softened geometry and broad stance feel modern and practical, leaning slightly tech-forward without becoming cold or clinical. The overall mood is straightforward and dependable, with enough warmth to work in consumer-facing contexts.
The design appears intended to deliver high-impact, highly legible messaging with a modern, rounded geometric voice. The wide proportions and sturdy stroke weight suggest a focus on presence and clarity, while the softened shapes aim to keep the tone approachable rather than rigid. Overall, it looks built to read cleanly and feel contemporary in prominent settings.
The letterforms emphasize broad, stable silhouettes with generous rounding in bowls and corners, producing a dense, even typographic color. Uppercase shapes read particularly architectural and wide, while the lowercase maintains a clean, simplified construction suitable for short bursts of text.