Sans Contrasted Ulsa 4 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, magazine covers, editorial, confident, modern, assertive, polished, display impact, brand voice, editorial emphasis, premium tone, flared terminals, broad proportions, ink-trap feel, soft joins, open counters.
A broad, heavyweight sans with pronounced modulation and subtly flared stroke endings that give many letters a gently sculpted, almost serifless-display feel. The proportions are expansive with wide bowls and generous horizontals, while counters stay open and clear in both upper- and lowercase. Curves are smooth and slightly squarish in rhythm, and joins often show small notches or pinch points that read like ink-trap-inspired shaping. Numerals share the same wide stance and strong contrast, with sturdy, confident silhouettes suited to prominent sizes.
Best suited to headlines, large-format messaging, and brand marks where width and strong contrast can carry impact. It also works well for packaging and editorial cover lines, and can serve as a bold supporting face in visual systems where a modern, premium voice is needed.
The overall tone is confident and editorial, balancing modern cleanliness with a touch of refined drama from the stroke modulation and flared terminals. It feels premium and attention-grabbing without becoming ornamental, projecting a direct, authoritative voice.
The design appears intended to deliver high-impact display typography with a modern sans foundation, enhanced by modulated strokes and flared terminals for added sophistication. It aims to stay legible and structured while providing a distinctive, premium texture at large sizes.
In text, the heavy color and wide set create a strong typographic texture; spacing appears intentionally open enough to keep letters from clogging at larger sizes. The lowercase maintains straightforward forms with a simple single-storey ‘a’ and ‘g’, reinforcing a contemporary, functional character despite the more sculpted stroke behavior.