Sans Contrasted Ulri 1 is a bold, very wide, high contrast, upright, tall x-height font.
Keywords: headlines, posters, magazines, branding, packaging, editorial, confident, contemporary, formal, assertive, display impact, refined edge, brand presence, editorial voice, flared terminals, bracketed joins, sharp joins, open apertures, large counters.
This typeface is built from sturdy, vertical forms with pronounced stroke modulation and an overall broad stance. Lettershapes show crisp, angular joins and gently flared stroke endings that read like subtle wedge-like terminals rather than full serifs. Curves are smooth and generous, with large counters in letters like O, e, and a, while horizontals often appear thinner than verticals, reinforcing a strong vertical rhythm. The lowercase presents a prominent x-height with compact ascenders and descenders, and the numerals are robust with clear silhouettes and noticeable contrast between thick and thin parts.
It performs best in headlines, deck text, and other prominent typography where the contrast and broad proportions can be appreciated. The strong shapes and refined terminals also make it a good candidate for branding and packaging that aims for an upscale, editorial look.
The overall tone feels editorial and self-assured, combining a modern display presence with a faintly classical, inscriptional crispness. It reads as purposeful and authoritative, suited to settings where a strong voice and clear hierarchy are needed.
The design intention appears to be a high-impact display face that balances modern clarity with classical sharpness, using controlled stroke modulation and flared terminals to create a distinctive voice without relying on overt ornamentation.
Spacing appears comfortable at larger sizes, and the broad proportions give headings a wide, planted footprint. Details like the tapered terminals and sharp interior corners add refinement without becoming ornate, helping the face stay clean while still feeling distinctive.