Sans Normal Obkun 25 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Core Sans A' and 'Core Sans AR' by S-Core and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, sporty, punchy, impact, approachability, clarity, modernity, versatility, rounded, compact, blocky, sturdy, clean.
This typeface is a heavy, rounded sans with compact proportions and softly squared curves. Strokes are uniform and dense, with large counters that keep forms open despite the weight. Terminals are clean and mostly flat, and the overall geometry leans toward circles and broad arcs rather than sharp angles. Uppercase shapes feel sturdy and stable, while the lowercase maintains a straightforward, contemporary construction with a single-storey a and g and a short-shouldered r.
It works best for display roles where impact is needed: headlines, posters, brand marks, packaging, and wayfinding. The heavy strokes and open counters also make it suitable for short UI labels, badges, and promotional graphics where quick recognition matters.
The overall tone is bold and direct, with a friendly, approachable softness from the rounded shaping. It reads as contemporary and energetic rather than formal, giving a utilitarian, no-nonsense voice that still feels welcoming.
The design appears intended to deliver maximum presence with simple, rounded construction—prioritizing readability at large sizes and a modern, approachable character. Its consistent, low-detail forms suggest a focus on versatility for contemporary marketing and identity work.
The weight produces strong color on the page and emphasizes silhouette over fine detail, making spacing and counters especially important to maintain clarity. Numerals match the same rounded, sturdy construction and appear designed to hold up well in bold settings.