Sans Normal Kulah 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Croma Sans' and 'Epoca Pro' by Hoftype; 'Frutiger Next Paneuropean', 'Neue Frutiger Hebrew', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype; 'Neue Frutiger World' by Monotype; and 'FreeSet' by ParaType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, sporty, dynamic, confident, modern, friendly, impact, emphasis, motion, clarity, modernity, rounded, oblique, sturdy, compact, clean.
A heavy, oblique sans with broad proportions and smooth, rounded construction. Strokes stay largely uniform with minimal modulation, and terminals are clean and mostly blunt, giving the letterforms a solid, contemporary feel. Counters are open and shapes lean into simple circular/elliptical geometry, producing clear silhouettes and steady rhythm across upper- and lowercase. Numerals share the same robust color and forward slant, reading clearly at display sizes.
This font is well suited to headlines, brand marks, and promotional typography where a strong, active tone is desired. It can work effectively on packaging and signage, especially when set large, and it performs best in short-to-medium text runs where weight and slant add emphasis without overwhelming layout.
The overall tone is energetic and assertive, with a forward-leaning posture that suggests motion and momentum. Its rounded, uncomplicated forms keep the voice approachable rather than aggressive, making it feel sporty and upbeat while still practical.
The design appears intended to deliver a bold, modern sans presence with a built-in sense of speed. By pairing sturdy, rounded shapes with a consistent oblique slant and low-contrast strokes, it aims for high-impact communication that remains friendly and easy to read.
The oblique angle is pronounced and consistent, and the spacing in text appears comfortably open for such a heavy style, supporting punchy headlines and short blocks of copy. The design favors strong, simplified shapes over intricate detailing, prioritizing impact and immediate recognition.