Sans Superellipse Rukiv 1 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, art deco, retro, architectural, sleek, futuristic, display impact, space saving, deco revival, modernist feel, signature identity, rounded corners, condensed, monoline, stencil-like, geometric.
A condensed geometric sans with rounded-rectangle construction and softly squared curves throughout. Strokes read largely monoline, with crisp terminals and occasional slit-like openings that create a subtle stencil effect in bowls and counters. Uppercase forms are tall and narrow with simplified geometry, while lowercase maintains a straightforward, legible structure with compact apertures and minimal modulation. Numerals follow the same tall, streamlined proportions, reinforcing a consistent, engineered rhythm across text.
Best suited for headlines and short text in posters, branding, packaging, and signage where its condensed proportions help fit copy into tight spaces while staying visually striking. It can work for subheads and pull quotes when given enough size and spacing, but its stylized counters are likely to be most effective in display-oriented settings rather than dense body text.
The overall tone feels retro-modern and architectural, with a clear nod to early 20th‑century display lettering and Art Deco signage. Its narrow, elongated forms and rounded-rectilinear curves project a sleek, efficient personality that can also read slightly futuristic. The recurring cut-ins and enclosed shapes add a crafted, poster-like character without becoming ornamental.
Likely designed to deliver a compact, high-impact display voice built from rounded-rectilinear geometry, balancing clean modernism with a period-inspired, Deco-leaning flavor. The consistent narrow proportions and repeated cut-in shapes suggest an intention to create a distinctive signature for titles and identity work.
Distinctive details include the frequent use of rounded inner corners, vertical emphasis, and small negative-space notches that give counters a segmented look. The rhythm stays even in running text, but the narrow widths and stylized apertures make it most impactful when set with generous tracking and comfortable line spacing.