Sans Superellipse Rulur 2 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, magazine titles, packaging, art deco, elegant, sophisticated, editorial, dramatic, deco revival, luxury tone, headline impact, stylized modernism, editorial flair, condensed, vertical stress, crisp, sleek, stylized.
A condensed display face with tall proportions, smooth superelliptic curves, and pronounced thick–thin modulation. Strokes taper sharply into fine hairlines, while main stems stay firm and dark, producing a crisp, vertical rhythm. Counters are narrow and clean, with rounded-rectangle geometry showing in letters like O, D, and U, and terminals tending toward tapered or subtly flared finishes rather than blunt cuts. The overall texture is airy yet structured, with consistent alignment and a refined, streamlined silhouette across caps, lowercase, and numerals.
This font is best for headlines, titling, and identity work where its tall, elegant contrast can read large and make a strong stylistic statement. It fits well in magazine mastheads, fashion/beauty branding, premium packaging, event posters, and short editorial pull quotes, especially when given generous tracking and line spacing.
The tone is polished and theatrical, evoking vintage-modern refinement with a strong Deco flavor. Its narrow, high-contrast forms feel upscale and intentional, suited to settings where elegance and drama are more important than neutrality.
The design appears intended to merge sleek modern construction with Deco-inspired glamour, using superelliptic roundness and sharp contrast to create a distinctive, upscale display voice. It prioritizes visual character, verticality, and refined rhythm for prominent typographic moments.
Distinctive letterform choices—such as the curving J, the sculpted, pointed joins in W, and the stylized, looping Q—reinforce a display-first personality. Numerals follow the same tall, tapered logic, maintaining the font’s refined rhythm in mixed alphanumeric settings.