Slab Square Pony 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Kairos' by Monotype (names referenced only for comparison).
Keywords: sports branding, headlines, posters, team apparel, signage, athletic, collegiate, industrial, rugged, authoritative, impact, ruggedness, utility, sports tone, signage clarity, blocky, octagonal, bracketless, poster-ready, high-impact.
A blocky slab-serif design with sturdy, rectangular stems and large, square-cut serifs. Many joins and corners are chamfered into octagonal-like cuts, creating a crisp, machined geometry rather than smooth curves. Counters tend to be tight and squarish, with compact interior space and firm, flat terminals that keep the texture dense and punchy in lines of text. Proportions lean sturdy and utilitarian, with capitals built from broad verticals and simplified curves, and numerals following the same squared, cut-corner construction for consistent rhythm.
Well-suited for sports branding and collegiate-style identities, as well as headlines, posters, and merchandise where a strong, blocky voice is needed. It also works effectively for short-form signage and labels that benefit from a rugged, industrial presence.
The overall tone feels tough and assertive, with a clear association to sports lettering, uniforms, and no-nonsense signage. The cut corners add a crafted, workshop-like sharpness that reads as practical and durable rather than delicate or refined.
The design intention appears to be a high-impact slab serif with a disciplined, engineered feel, using chamfered corners and flat terminals to maximize boldness and create a distinctly athletic, workmanlike character.
The face maintains a consistent chiseled corner motif across uppercase, lowercase, and figures, which helps long strings feel cohesive. Its dense color and squared counters make it especially attention-grabbing, though the compact interior spaces can make small-size settings feel heavier and more compact.