Slab Square Ponu 4 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, sports branding, labels, industrial, vintage, authoritative, utilitarian, athletic, compact impact, heritage feel, brand stamp, octagonal, blocky, squared, stencil-like, collegiate.
A condensed, block-built slab serif with heavy, even-weight strokes and a distinctly octagonal construction. The joins and curves are faceted rather than round, producing squared bowls and clipped corners throughout. Serifs are sturdy and rectangular, with flat terminals that reinforce a poster-like, high-impact texture. Counters are relatively tight and vertical stress is minimal, creating a uniform, mechanical rhythm across uppercase, lowercase, and numerals.
Best suited to display sizes where the bold, faceted slabs can carry through: headlines, posters, packaging labels, and wayfinding or storefront-style signage. It also fits sports or varsity-inspired branding and merchandise, where condensed, high-impact letterforms help maximize presence in limited horizontal space.
The overall tone is tough and workmanlike, evoking classic signage and team lettering with a slightly rugged, industrial edge. Its angular geometry reads confident and no-nonsense, leaning toward traditional American display typography rather than refined editorial forms.
The design appears intended to deliver maximum impact with a condensed footprint, using squared slabs and chamfered geometry to reference vintage industrial and athletic lettering while remaining highly legible at display sizes.
Uppercase forms feel especially monumental due to the condensed width and broad slabs, while the lowercase retains the same faceted logic, keeping color consistent in mixed-case settings. Numerals match the squared, clipped aesthetic, supporting compact, high-contrast-at-distance compositions.