Sans Normal Mobof 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric, 'Allotrope' by Kostic, and 'Mohr' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, friendly, punchy, retro, cartoonish, impact, approachability, display clarity, brand voice, rounded, soft corners, heavy weight, chunky, compact counters.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are uniform and stout, with softened corners and generous curves that keep the texture smooth despite the dense weight. The uppercase feels blocky and stable, while the lowercase stays simple and sturdy with single-storey forms and short extenders, producing an even, tightly packed rhythm in text. Numerals match the same chunky geometry, with closed, rounded shapes and minimal internal whitespace.
Best suited for display settings such as headlines, poster typography, brand marks, and packaging where a big, confident voice is needed. It can work for short UI labels or badges when ample size and spacing are available, but its dense color is most effective for brief, high-impact copy.
The overall tone is bold and approachable, leaning playful and slightly retro. Its rounded massing and compact counters give it a toy-like, headline-first energy that reads as friendly rather than technical or formal.
Designed to deliver maximum impact with a friendly, rounded voice, prioritizing bold silhouettes and smooth curves for attention-grabbing display typography. The simplified forms and compact counters suggest an emphasis on visual punch and consistency across large text sizes.
At larger sizes the letterforms show strong silhouette clarity and a consistent, rhythmic spacing. In longer lines, the dense weight and small counters create a dark, impactful color that favors short phrases over extended reading.