Sans Normal Murey 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Croma Sans' by Hoftype, 'Telder HT Pro' by Huerta Tipográfica, 'Latina' by Latinotype, 'Mundo Sans' by Monotype, 'Mato Sans' by Picador, and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, friendly, punchy, retro, cartoony, display impact, approachability, fun tone, brand voice, chunky, rounded, soft, bouncy, quirky.
A chunky sans with heavily rounded bowls and terminals, built from broad, simple curves and blunt cuts. The letterforms feel slightly irregular from glyph to glyph, with a subtly wavy rhythm and occasional angled joins that add character without turning into decoration. Counters are relatively compact for the weight, and details like the ear, tails, and diagonals are simplified into bold, graphic shapes that stay legible at display sizes.
Works best for short-form display typography such as headlines, posters, packaging callouts, and expressive brand marks where a warm, playful voice is desirable. It can also suit children’s materials and casual event graphics, especially when used large and with comfortable spacing to prevent the heavy forms from clumping.
The overall tone is upbeat and informal, with a buoyant, almost hand-cut feel that reads as friendly rather than strict or technical. Its exaggerated mass and soft curvature give it a comedic, approachable voice suited to attention-grabbing headlines.
Likely designed as a high-impact display sans that prioritizes friendliness and instant visibility over neutral text setting. The rounded, simplified construction and lively rhythm suggest an intention to feel approachable and fun while remaining bold and readable from a distance.
The sample text shows strong word-shape presence and dense texture, making it best when given generous tracking and line spacing. Numerals are bold and sturdy, matching the letterforms’ rounded geometry and poster-like impact.