Sans Normal Agmum 15 is a bold, narrow, monoline, upright, short x-height font visually similar to 'Black River' by Larin Type Co, 'Antiquel' by Lemonthe, 'Highriser' by Nicolas Deslé, and 'Goldana' by Seventh Imperium (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, modern, industrial, confident, utilitarian, friendly, space saving, high impact, geometric uniformity, contemporary branding, condensed, geometric, blocky, high contrast, sturdy.
A condensed, geometric sans with thick, mostly even strokes and rounded corners that soften an otherwise blocky construction. Curves tend toward circular bowls, while joins and terminals are clean and largely squared-off, giving the forms a compact, efficient silhouette. Counters are relatively small and apertures are somewhat tight, producing a dense texture at text sizes. Proportions are tall with a restrained x-height, and the overall rhythm reads steady and strongly vertical.
Well-suited to headlines, short statements, and display copy where a compact width helps fit more characters per line. It can work effectively for packaging, signage, and brand wordmarks that need a strong, contemporary voice. In longer text, its dense color and tight counters suggest using generous size and leading for best readability.
The tone feels modern and practical, with an industrial directness balanced by approachable roundness. Its compact build and emphatic weight convey confidence and clarity, making it feel assertive without becoming aggressive.
The design appears intended to deliver a space-efficient, high-impact sans with a consistent geometric system and softened corners. It prioritizes bold presence and a cohesive, engineered feel for contemporary editorial and branding applications.
Distinctive rounded-rectangle shaping shows up across both uppercase and lowercase, creating a consistent “machined” look. The numerals follow the same compact, sturdy logic and maintain strong presence, suggesting good performance in settings where space is limited but emphasis is needed.