Sans Normal Agmum 3 is a bold, very narrow, monoline, upright, short x-height font.
Keywords: headlines, posters, packaging, signage, logos, friendly, retro, playful, compact, casual, space saving, high impact, approachable tone, clear signage, rounded, soft corners, condensed, high contrast spacing, open apertures.
A condensed, monoline sans with rounded terminals and softly squared curves that keep counters clean and open. Strokes stay consistently thick, with a tall, compact rhythm and relatively small lowercase bodies compared to the ascenders. Round letters (O, C, e) read as slightly vertical ovals, while straight letters (E, F, H, I) are narrow and rigid, giving the overall texture a tight, efficient columnar feel. The figures are simple and sturdy, matching the uppercase in weight and maintaining the same narrow set.
This font suits short-to-medium display settings where a compact footprint and strong stroke presence help text hold attention—such as posters, storefront or wayfinding signage, packaging, and logo wordmarks. It can work for brief callouts or subheads where a dense, bold color is desirable, but the narrow proportions suggest avoiding long paragraphs.
The combination of heavy, even strokes and softened geometry gives the face a friendly, slightly retro tone. Its tight proportions feel energetic and practical, with a casual warmth that keeps it from looking purely industrial.
The design appears intended to deliver a high-impact condensed sans that remains approachable through rounded terminals and open counters. Its consistent stroke weight and simplified forms prioritize clarity and strong silhouette in space-constrained layouts.
Spacing appears deliberately compact, producing a dense headline color without collapsing counters. The lowercase shows a straightforward, utilitarian construction, while the uppercase carries more display-like presence due to its height and narrow set.