Sans Normal Wibav 3 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Optima' and 'Optima Nova' by Linotype, 'Joanna Sans Nova' and 'Ocean Sans' by Monotype, 'Alinea Incise' by Présence Typo, 'Columbia Serial' by SoftMaker, and 'Classico' by URW Type Foundry (names referenced only for comparison).
Keywords: posters, packaging, headlines, branding, merchandise, handmade, friendly, playful, folksy, retro, handcrafted feel, approachability, display impact, casual branding, rounded, soft, brushy, irregular, blunt.
A heavy, rounded sans with soft corners and subtly irregular outlines that suggest hand-cut or brush-made shapes. Curves are full and slightly lumpy, while terminals tend to be blunt rather than sharply squared, giving strokes a warm, tactile edge. Counters are generally open and generously sized for the weight, and the overall rhythm feels lively due to small variations in width and curvature from letter to letter. Lowercase forms are sturdy and compact, with simple constructions and minimal detailing; numerals match the same chunky, handmade texture.
It works best for short-to-medium display text where its handmade texture can be appreciated—posters, packaging, labels, storefront-style branding, and merchandise graphics. It can also serve as a distinctive subhead or pull-quote face when paired with a cleaner text font.
The font reads as friendly and informal, with a cheerful, homemade character. Its gentle irregularity adds personality and approachability, leaning toward a casual retro craft feel rather than a polished corporate tone.
The design appears intended to deliver a bold, approachable display voice with a handcrafted finish, combining rounded sans proportions with organic, imperfect contours to create a personable and memorable look.
Spacing appears comfortable in text, and the design keeps clear silhouettes despite the roughened edges. Some glyphs show intentionally uneven stroke edges and slightly asymmetric bowls, which increases charm but can add visual noise at smaller sizes or in dense settings.