Distressed Keki 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'EF Franklin Gothic' by Elsner+Flake; 'ITC Franklin' by ITC; 'Franklin Gothic SB', 'Franklin Gothic SG', and 'Franklin Gothic SH' by Scangraphic Digital Type Collection; 'Plymouth Serial' by SoftMaker; 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection; and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: posters, packaging, headlines, brand marks, merchandise, rugged, playful, handmade, vintage, noisy, add texture, evoke print, signal vintage, increase impact, roughened, blotchy, chiseled, stamped, textured.
A heavy, serifed display face with compact, chunky proportions and visibly irregular contours. Strokes show uneven edges and occasional nicks and flats, creating a worn, ink-pressed texture rather than clean vector curves. Serifs are short and blocky with inconsistent terminals, and the bowls and counters stay relatively open for the weight. The overall rhythm is slightly bouncy due to small variations in stroke endings and character widths, giving the alphabet a tactile, printed look.
Best suited for short, high-impact settings such as posters, headlines, labels, and packaging where the distressed texture can be appreciated. It can also work for logos and merchandise graphics that want a rugged, analog feel, especially when paired with simpler companion text for body copy.
The font projects a gritty, handmade energy—like rough letterpress, stamped signage, or aged packaging. Its bold presence feels assertive but not formal, with a friendly, slightly mischievous roughness that reads as casual and characterful rather than refined.
Likely designed to deliver a bold, attention-grabbing serif with an intentionally weathered finish, evoking imperfect printing and physical wear. The goal appears to be adding instant character and a tactile, handcrafted impression without relying on decorative motifs.
In the sample text, the texture is prominent at larger sizes and becomes a unifying grain across words, while tight joins and rugged terminals add visual noise that can reduce clarity in long passages. Numerals share the same chunky build and distressed edge treatment, helping mixed text and figures feel cohesive.