Sans Normal Kigow 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Conamore' by Grida, 'Dialog' and 'Frutiger Next Paneuropean' by Linotype, 'Diaria Sans Pro' by Mint Type, 'Foundry Form Sans' by The Foundry, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui labels, headlines, posters, branding, signage, modern, dynamic, clean, technical, neutral, speed, emphasis, clarity, modernity, utility, oblique, geometric, rounded, monoline, crisp.
A clean, oblique sans with monoline strokes and smoothly rounded curves. The letterforms lean consistently to the right with a steady rhythm and open counters, giving the face a clear, uncluttered texture in text. Curves are built from simple circular/elliptical geometry, while diagonals (V, W, X, Y, and the slanted strokes in K) read sharp and decisive. Terminals are mostly plain and squared-off, keeping the overall silhouette crisp, with a slightly varied width feel across characters that adds liveliness without looking irregular.
Well-suited for contemporary headings and short-to-medium text where an energetic, italicized voice is desired. The clean construction and open shapes make it a strong option for UI labels, product branding, and signage that benefits from a sleek, forward-leaning emphasis.
The overall tone is contemporary and brisk, projecting motion and efficiency through its pronounced slant. It feels pragmatic rather than expressive, with a restrained, professional character that still carries a sense of speed and forward momentum.
The design appears intended to provide a modern, no-nonsense italic sans for emphasis and motion, using geometric curves and uniform stroke weight to maintain clarity while delivering a fast, contemporary tone.
Uppercase forms appear straightforward and utilitarian, while lowercase shapes maintain simple construction and good openness, supporting a legible, even color in longer lines. Numerals follow the same oblique, geometric logic, with rounded figures (0, 8, 9) pairing well against angular ones (1, 4, 7) for a cohesive set.